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UX Design
Information Architecture
Rapid Prototyping
Cee Growth
A brokerage platform designed to build trust across high-stakes business transactions
Project Overview
A fast-moving brokerage platform needed design intention behind its momentum.
Cee Growth helps buyers and sellers navigate one of the highest-stakes decisions they can make. The platform needed clearer hierarchy, stronger trust signals, and a more coherent journey across discovery, evaluation, and transaction management.
Role
UX Design Lead
Timeline
6 Weeks
Product
Brokerage Platform
Skills
Stakeholder Engagement, Information Architecture, Brand Synthesis, Rapid Prototyping
Outcome
Platform design contributed to £5M in secured investment
Four Product Decisions
Building clarity, trust, and momentum across the brokerage journey.
The redesign focused on four key decisions that made the platform easier to scan, understand, and trust — from finding relevant businesses to navigating the broader product ecosystem.
Decision 1
Designed for scanning, not overwhelm
Business listings were reorganized around the information buyers need most: location, sector, revenue, cash flow, and business type. Clear cards and progressive filtering help users browse confidently without processing everything at once.
Decision 3
Navigation prioritized discoverability
Dashboard navigation was organized around the tasks users perform most often. Listings, privacy, and settings were placed close to the top so people can move through the platform without searching through unnecessary layers.
Decision 2
Filters built around real decision-making
The filtering model was redesigned around established user needs rather than the system's internal structure. Buyers can narrow opportunities quickly while keeping the experience understandable and lightweight.
Decision 4
Services appear after trust is established
The 'What We Offer' section was positioned after users had enough context to understand the platform. This sequencing helps services feel relevant rather than promotional and supports a more natural path from exploration to action.
Reflection
Trust has to be designed into the entire journey.
This project showed that a platform can contain the right functionality and still feel difficult to trust. The strongest improvements came from connecting information architecture, visual hierarchy, and business context rather than treating them as separate design problems.
The work also reinforced the value of designing alongside stakeholders while protecting the user's perspective. Every major decision had to balance clarity, commercial goals, and the emotional weight of buying or selling a business.
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Human By Design
UX Design
Information Architecture
Rapid Prototyping
Cee Growth
A brokerage platform designed to build trust across high-stakes business transactions
UX Design
Information Architecture
Rapid Prototyping
Cee Growth
A brokerage platform designed to build trust across high-stakes business transactions
Project Overview
A fast-moving brokerage platform needed design intention behind its momentum.
Cee Growth helps buyers and sellers navigate one of the highest-stakes decisions they can make. The platform needed clearer hierarchy, stronger trust signals, and a more coherent journey across discovery, evaluation, and transaction management.
Role
UX Design Lead
Timeline
6 Weeks
Product
Brokerage Platform
Skills
Stakeholder Engagement, Information Architecture, Brand Synthesis, Rapid Prototyping
Outcome
Platform design contributed to £5M in secured investment
Four Product Decisions
Building clarity, trust, and momentum across the brokerage journey.
The redesign focused on four key decisions that made the platform easier to scan, understand, and trust — from finding relevant businesses to navigating the broader product ecosystem.
Decision 1
Designed for scanning, not overwhelm
Business listings were reorganized around the information buyers need most: location, sector, revenue, cash flow, and business type. Clear cards and progressive filtering help users browse confidently without processing everything at once.
Decision 3
Navigation prioritized discoverability
Dashboard navigation was organized around the tasks users perform most often. Listings, privacy, and settings were placed close to the top so people can move through the platform without searching through unnecessary layers.
Decision 2
Filters built around real decision-making
The filtering model was redesigned around established user needs rather than the system's internal structure. Buyers can narrow opportunities quickly while keeping the experience understandable and lightweight.
Decision 4
Services appear after trust is established
The 'What We Offer' section was positioned after users had enough context to understand the platform. This sequencing helps services feel relevant rather than promotional and supports a more natural path from exploration to action.
Reflection
Trust has to be designed into the entire journey.
This project showed that a platform can contain the right functionality and still feel difficult to trust. The strongest improvements came from connecting information architecture, visual hierarchy, and business context rather than treating them as separate design problems.
The work also reinforced the value of designing alongside stakeholders while protecting the user's perspective. Every major decision had to balance clarity, commercial goals, and the emotional weight of buying or selling a business.
Have an idea worth building?
Start a Project!
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UX Design
Information Architecture
Rapid Prototyping
Cee Growth
A brokerage platform designed to build trust across high-stakes business transactions
UX Design
Information Architecture
Rapid Prototyping
Cee Growth
A brokerage platform designed to build trust across high-stakes business transactions
Project Overview
A fast-moving brokerage platform needed design intention behind its momentum.
Cee Growth helps buyers and sellers navigate one of the highest-stakes decisions they can make. The platform needed clearer hierarchy, stronger trust signals, and a more coherent journey across discovery, evaluation, and transaction management.
Role
UX Design Lead
Timeline
6 Weeks
Product
Brokerage Platform
Skills
Stakeholder Engagement, Information Architecture, Brand Synthesis, Rapid Prototyping
Outcome
Platform design contributed to £5M in secured investment
Four Product Decisions
Building clarity, trust, and momentum across the brokerage journey.
The redesign focused on four key decisions that made the platform easier to scan, understand, and trust — from finding relevant businesses to navigating the broader product ecosystem.
Decision 1
Designed for scanning, not overwhelm
Business listings were reorganized around the information buyers need most: location, sector, revenue, cash flow, and business type. Clear cards and progressive filtering help users browse confidently without processing everything at once.
Decision 2
Filters built around real decision-making
The filtering model was redesigned around established user needs rather than the system's internal structure. Buyers can narrow opportunities quickly while keeping the experience understandable and lightweight.
Decision 3
Navigation prioritized discoverability
Dashboard navigation was organized around the tasks users perform most often. Listings, privacy, and settings were placed close to the top so people can move through the platform without searching through unnecessary layers.
Decision 4
Services appear after trust is established
The 'What We Offer' section was positioned after users had enough context to understand the platform. This sequencing helps services feel relevant rather than promotional and supports a more natural path from exploration to action.
Reflection
Trust has to be designed into the entire journey.
This project showed that a platform can contain the right functionality and still feel difficult to trust. The strongest improvements came from connecting information architecture, visual hierarchy, and business context rather than treating them as separate design problems.
The work also reinforced the value of designing alongside stakeholders while protecting the user's perspective. Every major decision had to balance clarity, commercial goals, and the emotional weight of buying or selling a business.
Have an idea worth building?
Start a Project!
Back to Work
Next Project
→